What is B2ten

B2ten is a a Registered Canadian Amateur Athletic Association operating on a not for profit basis to help Canadian elite athletes so they may succeed at the highest level of international competition.

B2ten supports athletes by providing access to training resources, support services and technology that  meet the specific needs of each athlete.

Since it’s inception in 2005, B2ten-supported athletes have delivered a long-list of World Cup, World Championship and Olympic medals for Canada.

Currently, B2ten supports a roster of winter and summer athletes of which 19 competed at the 2010 Winter Olympic Games in Vancouver .

B2ten’s unique approach to developing athletes

B2ten’s applies a unique business-based approach to developing elite athletes.

B2ten’s approach is based on three principles:  Purpose, Innovation and Accountability.

B2ten support is targeted to fulfill each athlete’s individual needs:  We perform a comprehensive analysis of each athlete’s specific requirements.  We then deploy expertise, resources and services to eliminate limitations to success. Such services vary from complete programs to top-ups and add-ons required to fill gaps in existing programming.

The B2ten team

B2ten is a collaborative effort by open-minded & innovative professionals dedicated to athletic excellence in Canada.

B2ten believes in the development of service providers and coaches to underpin long term athletic excellence.

B2ten is dedicated to contributing to enhancing the levels of purpose, accountability and effectiveness within Canada’s high performance system.

B2ten’s Social Responsibilities

B2ten believes that successful athletes can have a powerful and positive influence on society in general and young people in particular.

B2ten encourages its invitees to engage in the delivery of “greater good” projects that will have a positive effect on society.

B2ten mentors the personal development of athletes.  We encourage them to act as role models of an active, balanced and a purposeful lifestyle.

B2ten funding

B2ten is funded by private donors from across Canada who believe that sport and physical activity are fundamental elements of a dynamic and healthy society.

Through their generosity, B2ten donors have demonstrated that the private sector can play a positive role in amateur sport and in doing so make a material contribution to Canadian athletes competing at highest level of international competition.