Dare To Be Great

We believe that healthy, active lifestyles are essential to building a dynamic Canadian society.

The generosity of the private sector allows us to support select amateur athletes in order that they may pursue their full athletic and personal potential. Through our Active for Life platform we provide parents and childcare educators with tailored resources that help shape active habits early in life.

“B2ten’s involvement has been a game changer for Ellie Black and Gymnastics Canada this year. As part of Ellie’s integrated support team This has allowed us to take her physical preparation to the next level. B2ten also gave me the opportunity to support the entire team at World Championships, where they qualified and prepared for Tokyo 2020.”

— MARTHA PURDY (Physiotherapist & Osteopath for Gymnastics Canada)

“It means so much to me because these past couple of months I was living a nightmare. And here I was today, riding on my board. I came out with the Gold medal, so I am living a dream. Having the support of B2ten, that allowed for JF Ménard, my mental performance coach, to be present in Norway was a key element to my successful return to competition.”

— MAXENCE PARROT (Snowboard Slopestyle, Olympic Silver Medalist)

“Without question, the B2ten nutrition program, and all of the subsequent opportunities that came from it, has uplifted my skills and that of the other professionals who were lucky enough to be invited to the program. Ultimately, this has resulted in providing the best possible service to some of the finest amateur and professional athletes in Canada.”

— JENNIFER SYGO (Sports Nutritionist for Gymnastics Canada, Athletics Canada, Swimming Canada and the Toronto Raptors)

“I am the educational lead at a childcare center in Toronto where we care for up to 75 children. We place a strong emphasis on outdoor play and adventure in our neighbouring High Park, as well as the other outdoor spaces nearby. I love AFL newsletters for the many ideas it provides for both educators and parents to get outside, get kids moving, links to programming areas like STEM, etc. Brilliant! So happy we found you!” 

— ALISON RANDAL (Pedagogista, Atelier Kids Early Learning Learning & Care)

We contribute to building a healthy and dynamic society.